What's the issue?
Your og:description is between 50 and 70 characters. While it's not critically short, you're leaving valuable space unused. Social platforms give you room for a much more compelling pitch.
Why longer descriptions perform better
Social media link previews are mini ads for your content. A 50-character description is like a billboard with half the text missing — you're paying for the space but not using it.
With 110-160 characters, you can:
- Explain what the content is about
- Highlight why it matters
- Include a call to action
How to improve it
<!-- Could be longer (60 chars) -->
<meta property="og:description" content="A guide to improving your website's social media tags." />
<!-- Better (140 chars) -->
<meta property="og:description" content="Step-by-step guide to Open Graph tags that make your links stand out on social media. Includes examples for React, Next.js, and Astro." />Expansion strategies
- Add specifics — Numbers, frameworks, tools mentioned
- Include the benefit — What will the reader gain?
- Mention the format — "Video tutorial", "Free tool", "Cheat sheet"
- Add social proof — "Used by 10,000+ developers"
- Create curiosity — "The #1 mistake most developers make with OG tags"