✕ Error Open Graph

Missing og:description — Why Every Page Needs One

The og:description tag provides a summary of the page content for social platforms.

What is og:description?

The og:description meta tag provides a brief summary of your page's content. When someone shares your link on social media, this description appears below the title, giving users context about what they'll find if they click.

Why is it critical?

Without an og:description:

  • Facebook may try to scrape text from your page, often resulting in random or irrelevant snippets
  • LinkedIn might show no description at all
  • Discord and Slack will display a bare link or unrelated page content
  • WhatsApp will show a minimal or empty preview

The description is your elevator pitch — it's the second most important element (after the title) in convincing users to click your link.

How to fix it

Add the following tag inside your <head>:

<meta property="og:description" content="A concise and compelling summary of your page content. Aim for 110-160 characters." />

Best practices

  1. Aim for 110-160 characters — Long enough to be informative, short enough to avoid truncation
  2. Complement the title — Don't repeat it; expand on it with additional details
  3. Include a call to action — "Learn how to...", "Discover why...", "Get started with..."
  4. Be accurate — Misleading descriptions damage trust and increase bounce rates
  5. Use it differently from <meta name="description"> — The OG description can be more casual and social-media-friendly

Examples

Good:

<meta property="og:description" content="Learn how to implement Open Graph tags correctly. Step-by-step guide with examples for Next.js, Astro, and WordPress." />

Bad:

<meta property="og:description" content="Welcome to our website." />

Framework-specific implementation

Next.js (App Router):

export const metadata = {
  openGraph: {
    description: 'Your page description for social sharing',
  },
}

Astro:

<meta property="og:description" content="Your page description for social sharing" />
Check your Open Graph tags

Related articles

✕

Missing og:title

The og:title tag is essential for social sharing. Without it, platforms will use the page title or URL.

 ⚠

og:title Is Too Long

Titles longer than 60 characters may be truncated on social platforms.

 ℹ

og:title Is Too Short

Short titles may not be descriptive enough for social sharing.

 ⚠

og:description Is Too Long

Descriptions over 160 characters may be truncated on social platforms.

 ℹ

og:description Is Too Short

Short descriptions miss the opportunity to engage users.

 ✕

Missing og:image

Pages without an og:image get significantly less engagement on social media.