Keyword Stuffing in og:description — Write Naturally

What's the issue?

Your og:description appears to contain keyword stuffing — the same word or phrase is repeated excessively. This makes the description look spammy and can hurt both user engagement and SEO.

Why keyword stuffing is harmful

For users

• Descriptions read unnaturally and feel robotic
• Users are less likely to trust and click links with spammy descriptions
• It gives the impression of a low-quality site

For search engines

• Google actively penalizes keyword stuffing since the Panda update
• It can trigger spam filters on social platforms
• Your content may be demoted in both search and social algorithms

For social platforms

• Facebook and LinkedIn may reduce the reach of posts with spammy content
• Some platforms may flag or hide your link preview

How to fix it

Write naturally, as if you're describing your page to a friend:

<!-- Bad: keyword stuffing -->
<meta property="og:description" content="Best shoes online. Buy shoes. Cheap shoes. Running shoes, casual shoes, dress shoes. Shop shoes now at our shoes store." />

<!-- Good: natural writing -->
<meta property="og:description" content="Discover our curated collection of running, casual, and dress footwear. Free shipping on orders over $50. New arrivals weekly." />

Best practices

1. Use each keyword once — Mention your main topic naturally, don't repeat it
2. Use synonyms — Instead of "shoes" five times, use "footwear", "sneakers", "collection"
3. Focus on value — What makes your page worth visiting?
4. Read it aloud — If it sounds unnatural, rewrite it
5. Aim for 110-160 characters — Enough room to be descriptive without being repetitive