Warning SEO

HTML Title Too Long — Optimize for Search Engine Display

Google typically displays the first 50-60 characters of a page title.

What's the issue?

Your HTML <title> tag exceeds 70 characters. Google typically displays 50-60 characters in search results, so longer titles get truncated with an ellipsis (...), potentially cutting off important information.

How search engines handle long titles

Search Engine Display Limit Behavior
Google ~50-60 chars Truncates with "..."
Bing ~65 chars Truncates with "..."
DuckDuckGo ~65 chars Truncates with "..."

The exact limit varies based on pixel width, not character count — wider characters (like W, M) take more space than narrow ones (i, l).

Why it matters

  • Lost information — Your key message may be cut off
  • Lower CTR — Truncated titles are less compelling in search results
  • Keyword dilution — Important keywords at the end may not be visible
  • Poor UX — Users can't read the full title to decide if the result is relevant

How to fix it

<!-- Too long (85 chars) -->
<title>The Complete and Comprehensive Beginner's Guide to Search Engine Optimization in 2025</title>

<!-- Better (55 chars) -->
<title>Beginner's Guide to SEO in 2025 — Complete Tutorial</title>

Tips for shorter titles

  1. Remove filler words — "Complete and Comprehensive" → "Complete"
  2. Use abbreviations — "Search Engine Optimization" → "SEO"
  3. Move brand name — Put your brand after a pipe/dash, or skip it on inner pages
  4. Front-load keywords — Most important words first
  5. One clear message — Don't try to cover multiple topics in the title

Related articles