Info SEO

Meta Description Too Short — Write a More Compelling Snippet

A short meta description may not provide enough context in search results.

What's the issue?

Your <meta name="description"> is under 50 characters. Short descriptions waste the snippet space in search results and provide little context to help users decide whether to click.

Why longer descriptions work better

Google gives you approximately 150-160 characters of prime real estate in search results. Using only 50 characters is like running a half-empty billboard. More descriptive snippets:

  • Increase CTR by giving users confidence about what they'll find
  • Match more search queries — Google bolds matching terms in the snippet
  • Set expectations — Users who click are more likely to stay on the page

How to fix it

<!-- Too short (30 chars) -->
<meta name="description" content="Check out our new features." />

<!-- Better (150 chars) -->
<meta name="description" content="Explore our latest features: real-time collaboration, AI-powered suggestions, and 50+ integrations. Free for teams up to 10. Start in minutes." />

What to include in your description

  1. What is the page about? — Topic or product
  2. Who is it for? — Target audience
  3. What's the benefit? — Value proposition
  4. What should they do? — Soft call to action
  5. What makes it unique? — Differentiator from competitors

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