What's the issue?
Your og:description starts with a URL (e.g., http:// or https://). The description meta tag should contain a human-readable summary of your page, not a web address.
Why this happens
Common causes:
- A CMS or plugin auto-generating the description from page content
- Copying the wrong value during development
- A template variable resolving to a URL instead of text
Impact on social sharing
When your link is shared with a URL as description:
- Users see a meaningless link instead of a compelling summary
- Click-through rates drop significantly — users don't know what to expect
- It looks broken — most users will assume the metadata is misconfigured
- Social platforms may ignore it — some platforms filter out URL-only descriptions
How to fix it
Replace the URL with a descriptive summary:
<!-- Bad: URL as description -->
<meta property="og:description" content="https://example.com/products/widget-pro" />
<!-- Good: human-readable description -->
<meta property="og:description" content="Widget Pro: the fastest, most reliable widget for modern web apps. Free tier available with unlimited API calls." />Prevention tips
- Validate meta tags before deploying — Use tools like OpenGraph.to
- Check CMS settings — Ensure your CMS generates proper descriptions
- Set fallback descriptions — Configure a default description for pages without custom ones
- Review template variables — Make sure dynamic values resolve to text, not URLs